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Votes and Voices
Designing for 8.5 Million New Yorkers
Thursday, October 24 2024
6:00–7:30 pm
Upcoming Event
Thursday, October 24 2024
6:00–7:30 pm

Votes and Voices
Designing for 8.5 Million New Yorkers

Thursday, October 24 2024
6:00–7:30 pm

Votes and Voices
Designing for 8.5 Million New Yorkers

How to craft campaigns that speak every language and leave no one behind.

Join Louis Lee, Chief Creative Officer and Co-Founder of Bellweather, as he takes you behind the scenes of their groundbreaking work on the NYC Votes campaign. In this session, Louis shares how his multicultural upbringing and unique design journey shaped Bellweather’s approach to creating campaigns that resonate with New York City’s diverse communities.

Louis will discuss the complexities of designing for a population of 8.5 million, in 9 languages, while maintaining an unbiased, inclusive message. You’ll learn about Bellweather’s collaborative process with language access teams, the balance of creativity and cultural sensitivity, and how to navigate the challenges of transcreation. Louis will also reveal the strategies used to reach underrepresented voters, including immigrants, new citizens, and younger generations.

Whether you’re a designer, creative strategist, or someone interested in how design can drive engagement across cultural lines, this  talk will provide tangible insights on balancing creativity with inclusivity. Be prepared for a deep dive into the middle ground of design—where innovation meets cultural sensitivity—and leave with new ideas to apply to your own practice.

Event Series: Design Spotlight
These events are design talks or conversations that feature designers or creative teams sharing top of mind or breakout work.

Tickets
We are committed to keeping events accessible to all participants. Your donation supports AIGA NY and costs associated with producing our events. If ticket cost is a barrier, there is a “pay what you can” ticket tier. If you have any questions please contact Stacey@aigany.org.

Schedule
  • 6:00 pm Doors open & check-in
  • 6:30 pm Event begins
  • 7:30 pm Event ends
Tickets
  • Non-members $25.00
  • AIGA Members $15.00
  • MAD Members $15.00
Museum of Arts and Design


2 Columbus Circle - Auditorium lower level
New York, 10019

Speaker

Louis Lee

Louis is the Chief Creative Officer and Co-Founder of Bellweather, a strategy-led creative agency specializing in transforming legacy brands in the nonprofit, travel & tourism, and healthcare sectors.

Driven by a passion for helping brands thrive in an ever-changing landscape, Louis focuses on expanding and diversifying audiences, including women, people of color, and Gen Z. His mission is to ensure that brands not only grow but also remain relevant in today’s competitive markets.

Though now based in New York City, Louis’s creative vision is deeply influenced by his Midwestern roots and his upbringing as the child of immigrants. These experiences have instilled in him a commitment to fostering inclusivity and creativity in all his endeavors.

IG: @bellweatheragency

Museum of Arts and Design


2 Columbus Circle - Auditorium lower level
New York, 10019