Votes and Voices
Designing for 8.5 Million New Yorkers

How to craft campaigns that speak every language and leave no one behind.

Join Louis Lee, Chief Creative Officer and Co-Founder of Bellweather, as he takes you behind the scenes of their groundbreaking work on the NYC Votes campaign. In this session, Louis shares how his multicultural upbringing and unique design journey shaped Bellweather’s approach to creating campaigns that resonate with New York City’s diverse communities.

Louis will discuss the complexities of designing for a population of 8.5 million, in 9 languages, while maintaining an unbiased, inclusive message. You’ll learn about Bellweather’s collaborative process with language access teams, the balance of creativity and cultural sensitivity, and how to navigate the challenges of transcreation. Louis will also reveal the strategies used to reach underrepresented voters, including immigrants, new citizens, and younger generations.

Whether you’re a designer, creative strategist, or someone interested in how design can drive engagement across cultural lines, this  talk will provide tangible insights on balancing creativity with inclusivity. Be prepared for a deep dive into the middle ground of design—where innovation meets cultural sensitivity—and leave with new ideas to apply to your own practice.

Event Series: Design Spotlight
These events are design talks or conversations that feature designers or creative teams sharing top of mind or breakout work.

Tickets
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