MICHAEL CHERNOW: HACKING LIFE USING CREATIVITY TO BREAK INTO THE SYSTEM – ACT 3

Michael Chernow is the co-founder of The Meatball Shop will share the hacking concepts that helped launch a highly successful restaurant franchise in one of the most competitive cities in the world and how design and creativity contributed to the unique experience and thus played a large part in their success. He will reveal stories you don’t normally hear about the moves made behind the scenes to build such a popular brand so quickly.

Hacking is a word that gets thrown around a lot these days. Yes, it’s often used to describe activities of pizza and caffeine-fueled programmers working 24 hour days to make groundbreaking code. For the rest of us, however, hacking can mean using one’s own skills to effect or alter an environment in order to gain greater access.

In all creative fields, the hacker employs an element of magic–an unconventional approach that is rarely revealed to (or fully understood by) the outside world. Using strategies and tactics that are often tangential to the core work itself, he or she is able to separate themselves from the pack and achieve revolutionary work.

This series brings three voices, in fields ranging from the visual to the culinary, to lift the veil on their own success, sharing how they have hacked traditional systems and thought-processes within their respective industries to make it big.

The series, curated by AIGA/NY board members Matt Spangler and Eric Adolfsen, will focus each month on a different creative profession, bringing emerging and more established visionaries together in conjunction with MAD’s After The Museum Exhibition.

THIS EVENT IS PRODUCED IN COLLABORATION WITH: