I love it. What is it?
The power of instinct in design and branding

Joanne is the Global CEO of Turner Duckworth, a world-class branding agency with studios in San Francisco, London and New York. Turner Duckworth has designed some of the world’s most valuable brands, including Amazon, McDonald’s, Coca-Cola, Levi’s and Samsung. Joanne’s first career was in the art world, having worked at prestigious art galleries in New York, Monaco and San Francisco, and the Guggenheim Museum. After deciding on a career shift, Joanne became employee #2 at Turner Duckworth San Francisco, establishing and growing its design business in the United States. Over 24 years, Joanne went from managing brand identity and packaging projects, to focusing on new business, operations and finance, leading to the acquisition of Turner Duckworth by Publicis Groupe in 2014. Joanne was appointed global CEO in 2019. Joanne was awarded the honor of AdAge Leading Women in 2021 and GDUSA People to Watch 2024. She lives in Marin County, where she, her husband and teenage daughter are outnumbered by their four cats.

Sarah has worked at Turner Duckworth for over 25 years. She’s currently the Global Chief Creative Officer but started her career in the metaphorical mail room of the London studio. She has a passion for building iconic brands with visual identities to match but it’s her understanding of what makes humans human and her belief that things can always be better that gets her out of bed in the morning. Sarah has served multiple consecutive years as a D&AD Impact Council member and is a regular fixture on the judging circuit. She’s authored a number of industry thought pieces and is never short of an opinion. Her ability to blend creativity with strategic thinking has earned her multiple accolades, including awards from prestigious institutions such as Cannes Lions, Clios and D&AD. She knows the best ideas are often hidden in the most unlikely places and she’s on a quest to uncover them all.

Naeiri is an independent brand consultant who helps industry leaders create and manage the brands of the future. She has spent the last decade as a brand strategist at world-leading advertising and branding agencies, including Anomaly, Rethink, and Interbrand. Naeiri has worked with a wide range of clients from cultural powerhouses like The Ritz-Carlton and Beats by Dre to industry-specific titans like Thomson Reuters and Prudential. At Interbrand, Naeiri led Breakthrough Brands, a leading report on North America’s top 30 emerging brands, and served on its global luxury think tank.

A first-generation immigrant who has lived in Toronto, Los Angeles, and now New York, Naeiri brings an international outlook to her strategic work. Naeiri was trained in design thinking and methodologies at OCAD University in Toronto.