Past Event
Thursday, March 7 2024
6:00–7:30 pm
Fresh Dialogue
Justice By Design
Thursday, March 7 2024
6:00–7:30 pm
Fresh Dialogue
Justice By Design
Crafting a Mission-Driven Brand: Creative Leaders Discuss Identity and Strategy
Brand strategy and visual identity are essential components to ensure the success of any organization, particularly that of the traditional nonprofit. Brand identity is critical to clearly articulating your organization’s mission and values, and successfully connecting with target audiences, grantees and stakeholders.
In this panel, creative leaders discuss the work by teams of all sizes, budgets, and their unique approaches to shaping brand strategy and identity. Sloan Leo Cowan (they/he) of FLOX Studio, Andre Banks (he/him) of A–B Partners, and Ramy Nagy (he/him) of Madeo will share creative insights and accessible resources to build and strengthen brand strategies that resonate, the importance of creating space for designers to thrive in the nonprofit sector, and why representation matters to the work.
This event will be moderated by David Perrin (he/him) of The Ford Foundation.
Event Series: Fresh Dialogue
Justice by Design is part of the Fresh Dialogue event series. These events are critical discussions that focus on current events, issues of cultural relevance and emerging topics in the world of design.
Tickets
We are committed to keeping events accessible to all participants. Your ticket and donation supports AIGA NY and costs associated with events such as speaker honorariums, productions costs, and venue fees. If ticket cost is a barrier, please contact Stacey@aigany.org.
Schedule
- 6:00 pm Doors open & check-in
- 6:30 pm Event begins
- 7:30 pm Event ends
Tickets
- Non-members $20.00
- AIGA Members $15.00
- MAD Members $15.00
Museum of Arts and Design
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2 Columbus Circle - Auditorium lower level
New York, 10019
Moderator
David Perrin (he/him)
David holds the role of Design Lead at the Ford Foundation, he leads creative across all platforms and drives the visual identity and output of the Foundation. Previously, he worked at Demos, served as an instructor for Social Movement Technologies where he taught organizers and movement builders the fundamentals of designing for social justice advocacy. He also serves as Art director of his own design studio, dpicting studio where he produces art and illustration in the support of social good. He is currently pursuing a Masters in Arts Administration and hopes to help create a more equitable working path for designers in the non-profit field.
Speakers
Andre Banks (he/him)
Andre is founder and CEO of A—B, the agency for Identity-Powered Design creating breakthrough insights, creative, and campaigns that help leaders in every sector transform how power works and who it works for. Black-owned, multiracial, and multi-gendered, A—B brings the creativity and courage of our diverse team to help our partners lead the transition toward a new standard of equity – from a culture of injustice to a culture worth living in. While at A—B, Andre also incubated and led Win Black, a new organization that convened and coordinated hundreds of organizations in a media strategy that inoculated against disinformation and educated and inspired voters to expand BIPOC political power in 20 states. A—B and Win Black are the sixth and seventh active impact ventures where Andre has been either a founder or on the founding team.
Prior to starting A/B in 2018, Andre was Executive Vice President for Social Impact & Philanthropy at Berlin Rosen, a leading national public relations and strategic communications firm. Andre’s portfolio included philanthropy, criminal justice reform, international human rights, LGBTQ rights, voting and civil rights, and climate equity. He was also a founding partner at Purpose, a strategy consultancy, creative agency, and social movement incubator and currently serves as the chair of the board at Color Of Change, the largest racial justice organization in the U.S. He also co-founded and led AllOut, a global not-for-profit organization that is focused on political advocacy for the human rights of lesbian, gay, bisexual and transgender people. AllOut has grown into one of the largest organizations in the world focused on the global push towards LGBT equality.
Sloan Leo Cowan (they/he)
Sloan (they/he) is a design theorist, facilitator, and practitioner. They are the Founder and Chief Executive Officer of FLOX Studio. a nonprofit management consulting firm that uses facilitation and community design to help mission-driven leaders and their organizations prepare for the future together. Rooted in black feminist theory, Afrofuturism, and social justice, FLOX Studio engages innovative social impact leaders to collaboratively design their culture, strategy, and organizational development efforts. Leo is a well-known facilitator who leads retreats, gatherings, and trainings for institutions all around the country.
They spent 15 years working in the social sector as a major gifts fundraiser, a non-profit governance leader, and an organizational strategist. Sloan Leo has worked across issue areas from climate & sustainability to global LGBTQ+ rights.
In 2019, Sloan Leo’s work began to incorporate a critical analysis of Human Centered Design and became a vocal proponent for Community Design. In late 2019, they were appointed the inaugural Designer-in-Residence at the School of Visual Arts Design for Social Innovation Master’s program. In 2020, they launched Community Design for Leaders, a course for designers seeking to incorporate community, mutuality, and collectivism into their practice. In 2022, they launched FLOX Facilitation School, and to date have coached and trained 85 designers and social impact leaders in these methodologies.
Most recently, FLOX Studio has opened QRWRK, a community retreat, co-working and event space in Philadelphia, PA. They are also working on a forthcoming anthology called, Queering Design, slated for publication 2026.
Ramy Nagy (he/him)
Ramy (he/him) is the founder of Madeo, a strategic creative agency with a focus on social impact. Madeo partners with changemakers to create brands, websites, strategies, campaigns, and interactive experiences that inspire people to engage and take meaningful action.
Ramy and the Madeo team partner with high caliber organizations that tackle today’s challenging issues. Some of these organizations include the Equal Justice Initiative, Innocence Project, Stop Tobacco, CARE, Define American, Echoing Green, MIT, Melinda French Gates’ Pivotal Ventures, and Robin Hood Foundation.
Over the past 17 years, Madeo’s work has helped inspire tens of millions of people to support meaningful social issues in the United States and around the world. Some of these issues include racial & social justice, legal reform, healthcare, food justice, gender inequality, education, conflict resolution & peacebuilding, income inequality, climate change, and the advancement of arts & culture to name a few.
Madeo’s work, created by its multidisciplinary team of strategists, designers, engineers, and facilitators, has been recognized by the Webby Awards, Anthem Awards, Awwwards, and Shorty Awards among others.
Ramy is a board member of AIGA/NY, an Anthem Awards judge, a member of the International Academy of Digital Arts, Sandbox, IxDA, and previously a member of the Communications Committee of the Seeds of Peace Board of Directors. Ramy is a graduate of Bard College, where he has been recognized with the Bard Activism Award. He currently lives in Brooklyn with his wife and son and is originally from Cairo, Egypt.
Museum of Arts and Design
—
2 Columbus Circle - Auditorium lower level
New York, 10019