Figma Design
The Long Game of Brand Building

Branding isn’t just about assets—it’s about building a world that evolves, adapts, and lasts.

Join the Figma Design Team for a deep dive into how they approach branding as a long game—balancing the in-house mindset, collaboration, and constant reinvention. They will explore the evolution of brand building, from shaping behaviors and motion design to bending (and breaking) guidelines when it makes sense. Plus, they will take a closer look at Config, their ever-evolving “sub-brand,” and how it stays connected to both the studio and core brand. Join us for this talk on what it really takes to build something that lasts.

Event Series: Design Spotlight
These events are design talks or conversations that feature designers or creative teams sharing top of mind or breakout work.

Tickets
We are committed to keeping events accessible to all participants. Your ticket and donation supports AIGA NY and costs associated with events such as speaker honorariums, productions costs, and venue fees. If ticket cost is a barrier, please contact Stacey@aigany.org.