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Designing Prosperity
Strategies for Profitability and Growth Part II
Wednesday, March 20 2024
1:00–2:30 pm
Past Event
Wednesday, March 20 2024
1:00–2:30 pm

Designing Prosperity
Strategies for Profitability and Growth Part II

Wednesday, March 20 2024
1:00–2:30 pm

Designing Prosperity
Strategies for Profitability and Growth Part II

Join us for this two-part virtual workshop where design meets business

In the ever-evolving landscape of design and creativity, striking the perfect balance between artistic integrity and business acumen is paramount. You’re invited to join business consultant Holly Howard of Ask Holly How to “Designing Prosperity: Strategies for Profitability and Growth,” a bespoke two-part workshop tailored for the creative minds at AIGA NY, focusing on empowering designers with the tools, strategies, and mindset necessary to navigate the complexities of business growth and financial prosperity.

If you’ve never put together a formal financial plan and business development strategy for your studio, this workshop is for you.

Our virtual events are recorded and sent to all attendees to view at a later time.

Workshop Goals:


Part II / March 20, 2024 1:00–2:15PM EST

Building a Strategy for Growth:

Objective: Translate your financial projections into actionable marketing and sales strategies that will drive your business towards its growth targets.

Topics: Identifying key numbers essential for growth, leveraging these numbers in marketing and sales planning to achieve your financial goals.

Part I / March 13, 2024 1:00–2:15PM EST

To access the recording for Part I please contact

Achieving Financial Freedom and Security:
Objective: Understand how to leverage your business as a vehicle for achieving personal financial freedom and security. We’ll cover the foundational aspects of creating a business that not only thrives but supports your life fully.

Topics: Personal budgeting strategies, conducting historical financial analysis, and understanding key financial metrics.

Strategic Financial Planning:
Objective: Dive deep into strategic financial planning tailored for creative entrepreneurs. Learn how to create realistic financial projections that align with your personal and business aspirations.

Topics: Developing financial projections, budgeting for growth (including org chart expansions and offering benefits), and preparing for emergencies.

Values-Driven Financial Projections:
Objective: Utilize your core values to inform and guide your financial projections, ensuring that your business growth strategy is not just profitable but also purposeful.

Integrating personal values into financial planning, setting projections that support your lifestyle and business vision.

  • AIGA Member - Part I (recording) & IIs $45.00
  • Non-member - Part I (recording) & IIs $55.00
  • AIGA Member - Part I (recording)s $25.00
  • AIGA Member - Part IIs $25.00
  • Non-member - Part I (recording)s $30.00
  • Non-member - Part IIs $30.00

Workshop Recordings

You can register to view the workshop recording and view shared materials here.


Recording and Material fees:
Non-member – $40
AIGA Member – $30
Student – $15


Holly Howard

Ask Holly How is a culture-first business consultancy founded on the principle that successful entrepreneurship resides at the intersection of self-evolution, business growth, and the creative pursuit.

Holly works with Creative Entrepreneurs who are building locally and growing globally. They are risk takers by nature, with an expansive mindset for growth, who are driven by a sense of possibility. By catalyzing culture change, constructing a stable infrastructure, unifying teams, and clarifying the company vision, her clients gain creative freedom, financial prosperity, and a clear path towards generating their legacy.

Since launching Ask Holly How in 2012, Holly has worked with over 1000 businesses through her private consulting and business growth program. She has a rich background as a professional ballet dancer, Board-Certified Music Therapist, medical researcher, bassoonist, VP of Operations and Finance, and former Visiting Professor of Business at Pratt Institute and former Faculty Member of Rhode Island School of Design. She holds a degree in Music Therapy from Berklee College of Music, A Certificate in Pre-Medical Sciences from Columbia University, and a Graduate Certificate in Religions of the World from The Harvard Extension. Holly is the host of the Cultures [w/n] Capitalism podcast and she is at work on her first book. Holly is also the 2nd place winner of the 2023 FemMullet Champ Competition. Each of these pursuits has allowed her to shape her approach and philosophy to helping entrepreneurs grow their businesses without sacrificing their souls.