BREAKFAST CLUB: GETTING ESTABLISHED

Just about every designer thinks about going out on their own. But what does it really take to turn the dream into reality? Or have you already done so, but see your design studio hitting a plateau and looking for new ideas? Join Sam O’Donahue, Creative Director and Owner of Established, to talk about the creative and legal concerns of starting up a studio, how to win business and keep clients coming back for more.

Sam O’Donahue is owner and Creative Director of New York design studio, Established. Specializing in packaging and identity design across a wide range of industries, Established has a particular focus on creating brands from the ground up. Formerly Creative Director at branding agency Desgrippes Gobe, Sam gained his degree in Industrial Design from Central Saint Martins in London and has spent the last 15 years with a client list that includes Marc Jacobs, Svedka, Ralph Lauren, Evian, Estee Lauder, Coca Cola,Black Fleece, Bath and Body Works, Banana Republic, MCM and Brooks Brothers. Sam runs his studio with a policy of creating great design, whilst having a lot of fun. Sam lives in New York City with his wife and three little boys

BREAKFAST CLUB
AIGA/NY’s Casual Morning Get-Together for the Sharing of Knowledge and the Drinking of Coffee.

Each Breakfast Club explores a specific topic of focus and is introduced by a discussion leader. Our conversations cover the range of creative, financial and pragmatic challenges that designers too often face alone—challenges that can often be overcome with open, casual dialogue. Baked goods and coffee are provided.