Branding: Why Good Design is Good Business

Paul Rand and his contemporaries forged the modern practice of branding as a comprehensive program of corporate communications. This panel discussion brings together leading graphic designers who will explore how Rand paved the way for contemporary forms of business media. They will also speculate on how Rand might have navigated today’s digital landscape and whether the standards and practices that he and his colleagues developed are still relevant. This program accompanies the City Museum’s exhibition Everything Is Design: The Work of Paul Rand, on view from February 25 through July 19, 2015.

Ivan Chermayeff, Founder, Chermayeff & Geismar & Haviv
Jennifer Kinon, Co-founder, OCD | The Original Champions of Design
Debbie Millman, Creative Director, Sterling Brands
Keith Yamashita, Chairman & Founder, SY Partners
Willy Wong (moderator), Former Chief Creative Officer, NYC & Company