BREAKFAST CLUB: VISUAL ALIGNMENT

Major brands are handled by so many creative individuals. But the ad agency is seeing one thing, the packaging firm another, the digital studio envisions something else.  But we all got the same client direction.  How do we all get on the same page- early?  Join Lee Arters, of Landor Associates, as we explore the idea of Visual Brand Worlds. The visual articulation of the brand’s positioning. Going beyond the “mood board” to establish compelling visual ideas with traction, providing clarity and inspiration to agency partners.

Lee Arters is creative director in the New York office of Landor Associates, where he is responsible for the overall quality and strategic clarity of brand identity for a range of products. Working intimately with clients and designers, he oversees every aspect of the design process to ensure that Landor’s solutions are aesthetically pleasing, original, and strategically sound. Coming from a background in advertising, Lee believes that the best designs communicate clearly and connect emotionally.