Business of Design
Legal, IP & SOWs

Legal perspectives in the design sector

The rules underneath the work. How creative businesses protect the idea, define the relationship, and avoid turning ambiguity into expensive problems.

Creative teams spend enormous energy thinking about the work and surprisingly little thinking about the agreements that make the work possible.

Matt Vittone, Elena Gurevich, and Lauren Mack, get practical about contracts, scopes, intellectual property and the uncomfortable gray areas that show up between agencies and clients, before, during and after the work.

This conversation is moderated by Mike Perry of TAVERN.

Panel

Matt Vittone
Advertising, Marketing, IP & Media Attorney
Frankfurt Kurnit Klein & Selz

Elena Gurevich
Owner, EG Legal Services
Director of Development at Center for Art Law

Lauren Mack
Co-Founder and Director
Legal Hackers

Business of Design is an intimate roundtable series spotlighting the people who make great creative work possible but rarely get the spotlight.

Design is often celebrated through craft and creative vision. But behind every successful studio, agency, or in-house team is a group of operators, strategists, and leaders quietly holding the system together.

This series reframes “business” not as the enemy of creativity, but as its infrastructure.

Each session brings together experienced practitioners in a specific discipline for an honest, peer level conversation about what actually happens behind the scenes. Shared lessons and an open Q&A exchange with the audience.

Capped at 50 attendees, the goal is intimacy, candor, and usefulness. This is not about inspiration quotes. It’s about how the work actually gets done.

Event Series: Fresh Dialogue
These events are critical discussions that focus on current events, issues of cultural relevance and emerging topics in the world of design.

Photography and Video
Please be aware that photography and filming may be taken at this event for marketing and promotional purposes. If you do not want to be photographed or filmed, please speak to our team on the day.