Broadway Junction, looking towards Atlantic Avenue. Photo credit: 3x3

AIGA/NY is thrilled to announce that WeShouldDoItAll (WSDIA) was selected as the finalist design studio to lead Identity Design Action: East New York, a model for connecting community and business development through design in this central Brooklyn neighborhood.

Three Brooklyn-based design groups were invited to submit design proposals following a workshop led by design research firm 3×3. Presented by Nikki Chung with Dungjai Pungauthaikan and Mary Voorhees Meehan in collaboration with Andrew Shurtz, and WSDIA, the proposals were reviewed by a panel composed of AIGA/NY board members David Frisco, Alicia Cheng and Manuel Miranda, LDCENY program manager Gail Davis, and AIGA/NY program director Laetitia Wolff.

Although all proposals responded to pressing needs in their own inventive way, WSDIA demonstrated open-mindedness in understanding the complex challenges of the East NY business community and proposed to prototype a makeshift merchant association, which could positively respond to the immediate changes at play in a community agitated by the city’s Affordable Housing plan, which many, including small business owners, associate with gentrification, property tax and rental price increase. “The project will explore the making of a platform, one not just based on the goodwill and charisma of one person, as it happens often, but a more systemic model, which can include the necessary tools of communications, identity, community messaging and engagement,” says Laetitia Wolff, AIGA/NY Program Director, Civic Initiatives.

“Merchant organizing along the major commercial corridors in East New York – Pitkin Avenue, Atlantic Avenue, and New Lots Avenue have been a challenge over the past several years. The commitment to attend meetings or commit to the responsibility of organizing business constituents is not on the agenda of a small business owner. However, with the proposed changes heading East New York’s way, this is the right time and climate for businesses to organize to sustain their existence and remain competitive in the marketplace,” says Gail Davis, Business Manager at LDC of ENY, our project partner.

WSDIA presenting at the IdeA:ENY April 20 workshop. Photo: Ansley Whipple

“Having lived and worked in Bushwick for over 10 years, we’ve experienced the complex effects of neighborhood change first-hand. We hope to assist in reducing the negative effects of neighborhood transformation in East New York, while guiding positive progress. We’re honored to have the opportunity to amplify the East NY voice, through community engagement, planning and design,” say Sarah Nelson Jackson and Jonathan Jackson, co-founders of WSDIA.

WeShouldDoItAll (WSDIA) is a contemporary design studio that translates clients’ needs into dynamic, visual systems that can be presented at multiple scales. Solutions take the form of branding, spatial, environmental, interactive, or print projects. WSDIA has been nationally and internationally recognized through various awards and publications.

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