Laetitia Wolff and VĂ©ronique Vienne in San Francisco at M-A-D studio with AIGA/SF

Last January Laetitia Wolff was invited to informally present the Design/Relief initiative to the AIGA/SF chapter and to a select number of leading graphic designers and educators in the Bay area. Our kind hosts were designers Erik Adigard and Patricia McShane of M-A-D, in their colorful Berkeley studio, who had also invited French design critic Véronique Vienne to present a talk about posters in the Paris metro.

The conversation that followed our respective presentations touched on cultural differences in terms of perception of art in public space, issues of modeling for community-centered design initiatives, the importance of partnership with city agencies and the relevance of creating platforms of engagement for designers who are interested in this kind of practice. Inspiring creative placemaking examples abound in San Francisco, with CCA leading the educational model of such project-based civic engagements.

This event was a unique chance for the New York chapter to kickstart future collaborations with its San Francisco counterpart, exploring potential participation at upcoming conferences for instance. Conversation to be continued…

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