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IDeA East New York

IDeA East New York

We Mean Business campaign in the news !

How small businesses are also worried about the East New York rezoning. Happy to know that this CityLimits article mentions… Read More

15 March 2016
IDeA East New York

IDeA:ENY on Neighborhood Challenge new site

Identity Design Action: East New York is prominently featured on NYC Small Business Services’ new website celebrating four years worth of Neighborhood Challenge grantees…. Read More

8 March 2016
IDeA East New York

Epilogue: IDeA:ENY Press Wrap-up

AIGA/NY unveiled the largest ever-created mural in a New York City Industrial Business Zone,and launched the final installation of the… Read More

24 February 2016
IDeA East New York

The Finale: IDeA:ENY Impact Report is here

It’s storytelling time: to wrap up this year-long project, we publish its final Impact Report, a self-reflective summary of the community-centered approach… Read More

24 February 2016
IDeA East New York

Bonus: A 300-feet long fence banner in East New York

To refresh and further the urban impact of the campaign on the streetscape of East New York, more posters were… Read More

11 February 2016
IDeA East New York

A 200-feet long mural in East NY’s industrial zone

For the project’s final hurrah, a large “ribbon cutting event” was organized on a crisp sunny morning of January 21, 2016,… Read More

31 January 2016
IDeA East New York

NYC Mayor got his
WMB T-shirt!

Mayor De Blasio got his We Mean Business T-shirt, flyer and poster set. At two occasions, and in the context… Read More

10 November 2015
IDeA East New York

Building a Merchants Alliance Workshop

For the final workshop, hosted at the Fulton Street adult center La Famiglia, we recruited more businesses to discuss and determine shared… Read More

1 November 2015
IDeA East New York

We are a model for SBS

A testament to the We Mean Business campaign’s impact: our campaign visuals were used by no other than Small Business Services… Read More

28 October 2015
IDeA East New York

We Mean Business
at City Hall

“It was so powerful seeing all of our community members and allies out on the steps of City Hall this… Read More

28 September 2015
IDeA East New York

We Mean Business campaign

Coincidentally devising the campaign’s digital deliverables while building the network of small businesses in East NY who could play an… Read More

28 September 2015
IDeA East New York

We Mean Business training workshops

In order to share the print and online components of our advocacy campaign and kickstart a sense of belonging amongst… Read More

24 September 2015