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Almost three decades ago, Smart Design began practicing a multi-disciplinary approach to design, establishing ways to emotionally connect people with products and experiences. Today their strength is a unique ability to encode a brand's personality and values into every aspect of their work. The result is a design solution that builds bonds between companies and their customers.

Ted Booth
Ted Booth leads interaction design at Smart Design. His team focuses on designing new experiences for a wide range of consumer products and services. Interaction designers at Smart work closely with industrial designers, researchers and engineers to create enjoyable and satisfying consumer experiences.

Prior to joining Smart, Ted led interaction design at Motorola Enterprise Mobility (formerly Symbol Technologies) working on a wide range of mobile computers, RFID devices, and remote management tools. Before that, he led interaction design at Method, a consulting firm specializing in brand identity, web design, and product user interface. He began his career at MetaDesign in San Francisco. He holds a Masters of Design from the Illinois Institute of Technology.