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From iPod to Target to BMW’s Mini, design has become essential to consumer appeal and forward-thinking. Advertising agencies are realizing the value of design in developing successful, multi-platform campaigns. Suddenly a new level of spending and marketing interest has thrust the baton into designers’ hands–that is, the hands of those willing to take it. Designers are increasingly joining the ranks of advertising agencies–and some are even starting their own–to meet marketers’ demands for truly integrated marketing solutions.

Moderated by Randall Rothenberg, the senior director of intellectual capital at Booz Allen Hamilton, the international strategy and technology consulting firm. Randall oversees the award-winning Business + Strategy series and other publications from Booz Allen. Randall is also an editor-at-large and media/marketing columnist for Advertising Age magazine.

Speakers:

Brian Collins is executive creative director at Ogilvy & Mather Worldwide where he leads the Brand Integration Group (BIG), the agency’s brand experience and design division with offices in New York and Los Angeles. Among the projects the team designed are Hershey’s 15-story chocolate factory in Times Square, Kodak’s new brand design program, the new identity program for Yahoo!, and a traveling exhibit featuring work of leading women photographers which launched the celebrated Campaign for Real Beauty for Dove. Other clients include Mattel, Motorola, Goldman Sachs, Jaguar Cars, IBM, Levi Strauss & Co., BP, National Geographic and the New York Olympic Committee. Most recently, BIG completed the new global design and packaging program for Coca-Cola and served as design directors for the Tribeca Film Festival.

Jane Hope of TAXI began her career as a department store fashion illustrator before becoming an art director at Cossette in Montreal. Jane brought her artistic vision to campaigns for Air Canada, Delisle, and McDonald–s and quickly scored among Canada’s top art directors on agency report cards. Moving to England for a short stint as creative director in a design agency, she became an advocate for the power of strategic design and integrated communications. Returning to Canada to co-found TAXI, Jane–s relentless insistence on the consistent articulation of a brand at all touch-points has been at the heart of many brand launches most notably TELUS Mobility, and numerous national and international industry accolades.

Neil Powell, who merged his brand-building agency with Margeotes Fertitta and Partners to form Margeotes Fertitta Powell in 2005. A veteran of the graphic design and advertising industries, Neil began his career as creative director and managing partner at Fallon and running the agency–s design unit Duffy. Neil–s work has been recognized by the Cannes International Advertising Festival, AIGA, Art Directors Club, British Design and Advertising awards and publications around the globe. In 2004, Neil and his team received its third gold EFFIE award for the re-launch of Rheingold Beer.